April 25, 2017

Website Visitor Qualification: the first step in converting more visitors on your e-commerce site.

The key to success in being able to convert these visitors is predicting and detecting which “underserved” visitors need help, and of those, which can be profitably offered real-time sales assistance. If you don’t get this right you will engage visitors that would’ve converted on their own or visitors who won’t convert even with assistance, and all you have done is added cost without increasing revenue.

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April 18, 2017

Serving the underserved – are you leaving $ on the table?

According to forecasts from market researcher eMarketer, global e-commerce sales will more than double between 2015 and 2020, increasing from $1.7 trillion to $3.6 trillion. However, online conversion rates are still low at 3-4 percent on a PC and 1-2 percent on a mobile device. This represents over $18 billion in lost revenue for retailers.

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