Kaspersky Lab has seen a significant improvement in conversion metrics since working with MarketLinc. The company has also gained better insight into the traffic patterns of its prospects, and has been able to optimize the customer experience through different chat placements based on where visitors are in the purchase process.
LIFT IN CONVERSION RATE
LIFT IN REVENUE PER VISITOR
Consumer and Business Software
Internet Security and Threat-Management Solutions
Shopping cart abandonment
Low conversion rates
"MarketLinc offers solutions above and beyond any of the competitors we looked at in this space. We’ve been very pleased with our conversion metrics. I would recommend MarketLinc to other colleagues in this space, and I’ve done so on a few occasions already."
VP, North American Online Sales
Before working with MarketLinc, Kaspersky Lab used traditional online marketing tools including exit pop-up banners and shopping cart abandonment tools in the hope of achieving better conversion rates. However, a number of visitors to Kaspersky Lab’s site sought live help and personal interaction, and the company did not have a method such as online sales agents or chat tools for appropriately engaging these visitors.
MarketLinc brought Kaspersky Lab a different kind of conversion optimization tool: one that allows users to engage with a real person during their purchase experience. It also delivered sophisticated optimization and testing tools, allowing Kaspersky Lab to test where chat was most appropriate within the purchase funnel.